Vice President of Marketing, B2B



Marketing & Communications
New York, NY, USA
Posted on Tuesday, July 2, 2024

About Attain

Built for consumers and companies, alike. In a world driven by data, we believe consumers and businesses can coexist. Our founders had a vision to empower consumers to leverage their greatest asset—their data—in exchange for modern financial services. Built with this vision in mind, our platform allows consumers to access savings tools, earned wages and rewards without cost or hidden fees. In exchange, they give permission to use their real-time data for research, insights and targeted advertising.

At Attain, your contribution will help us build a more equitable and efficient data sharing ecosystem—whether helping consumers access modern financial services or businesses leverage data to achieve better outcomes. You’ll have the opportunity to work directly with hands-on leaders and mission-driven individuals everyday.

About the role

Attain is seeking a Vice President of Marketing to lead our B2B marketing team through our next phase of growth. Our real-time measurement solutions, high-fidelity audiences and proprietary insights enable outcomes to increase customer lifetime value, and our marketing efforts are the foundation of that journey. As the Vice President of Marketing, you’ll lead a high-impact team to strategize the creation and cultivation of account-based marketing initiatives, automation, branding, communication and events. Our ideal candidate brings exemplary marketing expertise within the ad-tech ecosystem, which will help continue to leverage Attain’s unique positioning in the market.

Preferred Qualifications

  • 10+ years of B2B marketing experience in the ad-tech industry, with at least 6+ of those years in a senior leadership role; start-up experience is strongly preferred
  • Deep understanding of the ad-tech industry and ability to champion cutting-edge technologies for the evolving agency, partner and vendor landscape
  • Experience leading emerging and established ad-tech brands through strategic planning for account-based marketing and marketing automation
  • Exceptional leadership and managerial skills, with experience building high-performing marketing teams across multiple key B2B disciplines
  • Strong analytical skills with the ability to synthesize large data-sets, key trends and turn those into actionable insights
  • Proven ability to meticulously track marketing spend across all channels and evaluate results for future budget planning
  • Excellent verbal and written communication skills with vast experience translating and engaging non-technical audiences with technical information, as voices of the brand and customer
  • Bachelor’s Degree in Marketing, Business Administration or Communications

What a typical week might look like

  • Own the strategy development for marketing initiatives across Attain’s real-time measurement solutions, audiences and insights
  • Create, execute and measure full-funnel, account-based marketing plans for our unique partners across multiple channels
  • Collaborate with cross functional partners who bring extensive expertise in their respective areas; branding, event management and supporting a dynamic sales team
  • Quantify marketing efforts related to broader business objectives and establish team-wide metrics for ideal revenue driven outcomes
  • Lead and manage B2B marketing team in their respective areas of expertise and amplify collaboration to enhance creative, brand and event strategy
  • Establish strong rapport with broader sales, product, technology and operational leadership teams in order to ensure organization wide alignment to marketing efforts and initiatives
  • Provide thought-leadership related to ‘The Outcome’ and future potential publications
  • Report performance metrics and indicators to the executive leadership team to identify opportunities for growth

We’re excited to hear from you.

At Attain, we are passionate about finding people to continuously help us grow our organization. We encourage you to apply, even if your experience doesn’t match every detail of the job description. If we don’t see something that immediately fits, we will keep your resume on file for future opportunities.