Senior Director of Product Marketing



Marketing & Communications, Product
Chicago, IL, USA
Posted on Thursday, August 24, 2023

About Attain

Built for consumers and companies, alike. In a world driven by data, we believe consumers and businesses can coexist. Our founders had a vision to empower consumers to leverage their greatest asset—their data—in exchange for modern financial services. Built with this vision in mind, our platform allows consumers to access savings tools, earned wages and rewards without cost or hidden fees. In exchange, they give permission to use their real-time data for research, insights and targeted advertising.

At Attain, your contribution will help us build a more equitable and efficient data sharing ecosystem—whether helping consumers access modern financial services or businesses leverage data to achieve better outcomes. You’ll have the opportunity to work directly with hands-on leaders and mission-driven individuals everyday.

This position can be remote.

About the role

We are seeking a Senior Director of Product Marketing to lead the strategic vision of our data offerings and their impact to our industry, as we build the next age of measurement products. This role will support the expansion of our products beyond insights, programmatic media and measurement; and your digital media expertise, strategic mindset and relationship building skills, will be the key foundation to help our customer base scale within Attain’s key monetization pillars. The ideal candidate is a customer minded growth and product marketer, cross functional collaborator, and well versed in taking products from ideation to launch.

What a typical week might look like

  • Develop and execute the go-to-market strategy and positioning for new products, partnerships, programs and feature releases
  • Partner closely with the Channel Partnerships team to ensure our partnerships are successful (e.g. incentive plans, sales collateral, training)
  • Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product enhancements and new features
  • Collaborate with the Product Management team to develop product roadmaps aligned with market demands
  • Craft clear and compelling messaging that effectively communicates how our products help drive outcomes for advertisers
  • Work with the Marketing team to create engaging content for various channels, such as the website, white papers, blog, social media, and email marketing
  • Provide sales enablement materials, including product training, competitive insights, and objection handling guides

Preferred Qualifications

  • 10+ years experience in product marketing roles within the adtech industry, preferably at startups and with stakeholders at a variety of levels, focused on data-driven advertising
  • Proven leadership abilities and 8+ years experience managing a team
  • Bachelor’s degree in marketing, business, or related field
  • In-depth knowledge of adtech platforms, digital advertising trends, and industry best practices
  • Demonstrated experience influencing the product roadmap, developing compelling messaging, and creating marketing content
  • Experience building and designing partnerships that drive revenue
  • Exceptional communication and presentation skills, with a keen attention to detail and ability to articulate complex concepts in a clear and concise manner
  • Excellent organizational skills with the ability to manage multiple projects and prioritize

At the end of your first year, you’ll have helped us

  • Establish a clear product marketing strategy, including go-to-market plans and positioning
  • Develop messaging that resonates with the target customers and effectively highlights Attain’s strengths based on thorough market research and competitor analysis
  • Successfully launch new products, partnerships, or significant feature releases
  • Grow revenue by driving increased product adoption, customer satisfaction, and market share

We’re excited to hear from you.

At Attain, we are passionate about finding people to continuously help us grow our organization. We encourage you to apply, even if your experience doesn’t match every detail of the job description. If we don’t see something that immediately fits, we will keep your resume on file for future opportunities.