Finofo is an AI-native tech company based in Calgary that streamlines Accounts Payables (AP) processing for accountants. We're not legacy software with AI bolted on—we're built AI-first from the ground up. AP teams at mid-sized companies are drowning in invoices—manually entering data, chasing approvals, fixing errors, and juggling multiple tools that don't talk to each other.

The problem looks solved, but it's not. Existing AP automation tech sucks. Companies have "automation" and they're still doing manual work. We use AI to handle invoice-to-payment so companies don't need to keep hiring AP staff just to keep up.

Why This Role

Most seed stage AI companies are scrambling for a runway while hunting for product-market fit. Many software companies still sell “seats” with a nice to have product that gets ripped out when budgets fade in down markets, or the ROI is speculative. We provide a clear and objective ROI to the buyer. We sell results-as-a-service - this is how software is bought today.

We are backed by Desjardins and US VCs with real runway, a sizable team, and healthy inbound pipeline. Companies are seeking us out because their current "automation" still has them buried in manual work.

What makes us different:

We have incredibly smart people building alongside you
We have a proper sales stack - not surviving off cold emails and a cheap contact finder
We have an in-house engineering team that responds quickly to technical requirements
Lead Gen - we provide qualified leads through our outbound, content marketing, and paid channels - you focus on qualifying and closing, not just prospecting.

You won't be:

Dialing into a market that doesn't care
Working with scrappy tools and no process
Executing a rigid playbook with no input

You will be:

Closing deals that fuel our growth
Shaping how we sell, not just who we reach
Building something with equity upside and actual ownership

The Role

You're a deal maker who knows how to qualify hard and close smart. In addition to sourcing your own deals, you will receive qualified leads from inbound marketing and the SDR, and you'll take prospects on the journey from discovery to “closed won”. You'll run discovery calls, conduct demos, manage accounts, and close $15K–$50K deals with CFOs, Controllers, and Finance Directors at mid-market Canadian companies.

You own:

Account Planning: Excel at account research and prep before discoveries - we use AI to speed this up and want your input to make it more scalable.
Discovery calls: By the end of this call you can judge if you have a deal or doozer.
Demos: Showcase how we solve their specific pain
Deal qualification: You know when to push and when to walk away
Account management: You are attentive to the needs of customers
Pipeline velocity: You track your funnel and find ways to shrink the sales cycle
The full sales cycle: From prospecting to closed won, or seldom lost

Tools: Apollo CRM, ChatGPT, Claude, LinkedIn Sales Navigator and Sales Enablement Platforms

What we expect

Metrics:

Prospecting: 7 self-sourced demo calls/month
Close deals: ACV of $20K - $80K
Pipeline management: Keep your CRM spotless and your deals moving

Profile:

3+ years of AE or closing experience in B2B sales
Background as a hunter - you grew up prospecting and that discipline is still sharp
Track record of quickly closing deals in $20K - $100K range
Elite at qualification - you know how to uncover pain, budget, authority, and timing
Natural closer - you find creative ways to get deals across the line
Concise and ruthless with your time - no fluff, no wasted motion
Wants to maximize compensation - you're here to earn, not coast

What You Get

Competitive base + commission on closed deals (uncapped)
Equity in a well-funded AI company solving a real problem
Daily sales coaching and support to set you up for success
Downtown Calgary office: skyline views, top coffee, free gym, PlayStation
Relocation support available
Impact on company trajectory—your deals fuel our growth

No 8-round interviews. If you're the right fit, we'll move fast.

Apply now.

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