Motivate Venture Capital

About Finofo

Finofo is transforming global business banking. Our platform helps companies streamline their financial operations, making them faster, simpler, and smarter. With Finofo, businesses can manage high-volume payables, leverage global multi-currency accounts for international receivables, and centralize treasury operations across multiple entities.

At Finofo, we are on a mission to bring advanced financial services for global businesses via a unified platform. Our vision is to enable CFOs and financial decision makers of global businesses to have a radically easier way to develop and manage their FX strategy through Finofo's digital platform.

We’re based in Calgary and have an office in downtown Calgary. The company is well-funded by investors like Motivate Venture Capital, SaaS Ventures, Desjardins, and Sweet Spot Capital.

How we work

• We are all mission obsessed, and here to genuinely do our life’s best work
• We have an insanely high talent bar (A players only)
• We live to work as much as we work to live. But we also love having fun.
• We are all high leverage entrepreneurs (and leave our egos at the door)
• We believe in sharing in financial success

The Role

This role will be our first dedicated marketing team member, setting the foundation for future team growth. It's a hands-on opportunity to build the marketing function from the ground up, but you won't be doing it alone. We already have a highly skilled UX/UI designer focused on product design, and we're planning an additional design hire dedicated to creating content for our marketing and sales efforts. So far, we've successfully established our brand and content strategy, with our website attracting over 60,000 visitors each month organically.

This position offers extensive opportunities for ideation, alongside significant responsibility and freedom to execute agreed initiatives. You will collaborate closely with the sales and product teams, while ultimately reporting to the Co-founder & CEO. Joining Finofo at this stage means being part of an exciting phase of growth and having the chance to make the most impactful contributions of your career so far.

What You’ll Do:

• Balance a broad mandate with focused outcomes in a startup environment.
• Develop and implement content marketing strategies to build brand awareness and drive customer acquisition.
• Lead the global demand generation strategy and develop campaigns that convert leads into customers.
• Own and refine Finofo’s corporate brand in collaboration with the other functional teams.
• Build and manage a high-performing marketing team, including a graphic designer.
• Optimize marketing efforts through data analysis, testing, and audience segmentation.
• Work closely with the sales team and a graphic designer to create effective sales enablement materials and collaborate on Account-Based Marketing (ABM) strategies that target high-value customers.
• Own Finofo’s participation in key events, ensuring alignment with our overall marketing and branding strategy.

Your Skillset:

• 4+ years of hands-on marketing experience in a B2B startup and scaleup environments. You’ve built a marketing function or have experienced it closely and are ready to build again.
• Self-motivated with the ability to work independently and lead initiatives in a fast-paced, in-office environment.
• Experience creating successful experimentation roadmaps and processes, especially as it regards to creative
• Excellent storytelling skills—you have a sense for narrative, and can create succinct, impactful messaging
• Excellent understanding of B2B marketing, including demand generation and account-based strategies
• Experience in agile marketing environments, focused on continuous improvement

Interview Process

Resume Review: We thoroughly review each application to ensure a good match.

Recruiter Screen: This is an opportunity for us to get to know you better and learn about your career aspirations.

First Interview: You'll meet with our co-founder & CEO to discuss your past projects, focusing on what worked and lessons for the future.

Final Round: A more in-depth conversation with the co-founders to understand your journey and assess cultural fit. We ensure there is ample time for you to ask questions.

Offer & Reference Checks: If successful, you will receive a conditional offer pending reference checks.

We can't wait to review your application and meet you!