Locations
Holmdel, NJ, USA · Orem, UT, USA
industry
Finance · Information Technology
Size
51-200 employees
Stage
Other
founded in
2013
Banyan is the receipt data infrastructure platform powering innovation in commerce. Our first-of-its-kind platform makes it easy for merchants, banks, and fintechs to securely collaborate with each other to realize value from item-level receipt data intelligence, controls, and personalization. As an infrastructure layer fintech, we help our platform partners unlock and activate item-level receipt data to power their commercial and consumer applications at scale. Our partners utilize our infrastructure to deliver products, marketing, and servicing experiences that unlock operating efficiencies, revenue growth, and better customer experiences. Uses for our platform include: Customizing Card Rewards & Benefits: Precision receipt data powered personalization of card rewards, benefits, marketing, and servicing for general purpose rewards cards and cobrand partnership cards. Enhancing Card-Linked Shopping Offers: Using SKU-level data to enable offer customization (category, exclusions, brand, or product-level), improve revenue attribution, and grow engagement. Fraud Management: Providing item-level receipt data clarity in banking apps for cardholders, and enabling servicing agent efficiency for card disputes and chargebacks. Expense Management: Enabling business card receipt data directly into expense platforms to reduce manual reporting, speed reconciliations, and improve spend controls & out of policy reimbursements. Item-level Payment Reconciliation: Going beyond the 'total amount' and reconciling cardholder and virtual payments transactions at the item level for improved spread management.
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